ANDREY DEMITRIEV: “ONLY BY HELPING EACH OTHER, WE CAN MAKE BIG BREAKTHROUGHS”
Our today’s hero Andrey Demitriev is a producer and a successful businessman in the field of digital marketing, who has experience in cooperation with government and international companies. After all, for information technology in our time there are practically no state borders and other restrictions.
Andrey, I think today for many people will be interested to know how to transfer a business from offline to online without losses and big risks?
– As in any industry, it is not always possible to achieve the desired result without risks and losses. First of all, it is necessary to identify the business strategy. And this is the main thing in my work – the development of corporate, operational, marketing, business and other strategies.
The customer has an awareness of the need, what’s next?
– And then a lot of questions arise at once. Where to start the transformation in the company? What results need to be achieved? What exactly to automate, where are the difficulties, and why do they need to be solved? What are the features of the processes?
You must choose a system that can be implemented with minimal refinements. Choose a contractor to automate the business. Think about what needs to be envisaged for the prospect of business development in the next couple of years. Answer the question: how much will it cost – the budget of the project? Understand how quickly innovations will pay off. To properly plan the project, the answers to all these questions helps to get a survey.
What projects have you been able to work with?
– I have worked with companies such as Bose, Loewe, Tatspirtprom, and Metro. Of the latest – the online yoga project Yoga Alice – healing yoga for women. It was attended by more than a thousand women from around the world. We get a lot of positive feedback about the brilliant results every month. And now I am producing a very cool Hip-Hop project, in which Albina Safarova is the soloist.
Why do companies from all over the world turn to you?
– I think there are several reasons for this. First of all, this is my team, which has experience and is focused to the result. If I take on a project, I am fully imbued with it, to make it qualitatively becomes my main goal. And there is no difference if it is producing a clip of a novice artist or a large state project. I often help the guys in the initial stages. Because only by helping each other we can make big breakthroughs.
In what projects would you like to try yourself?
- I am interested in working with American companies in the field of creating and automating Internet marketing systems. These can be IT-projects, production, agriculture, industry, construction. But most of all I would like to work with Elon Musk’s company Space X.
Wow! Not too ambitious?
- I am sure that working with my team affects the number of sales of our clients, the emergence of jobs due to the development of small and medium-sized businesses, the development of the US economy as a whole.
Photo from the archive of Andrey Demitriev